Who is 312 Aligned?
Born with natural curiosity and always asking questions, early on storytelling became a part of Vanessa Alvarez's life. So much so, in 2013 Vanessa wrote her mother’s obituary that caught the eye of an editor. Vanessa was interviewed and a week later a full-page feature about her mother was printed in the Chicago Sun-Times. This affirmed to Vanessa that she could and should base her career on words.
Along with receiving her journalism degree from Columbia College Chicago, Vanessa integrated her interest in using technology to bring voice to Chicago communities. Through the years Vanessa has used social platforms, traditional media, project management, content curation, video production, web optimization, relationship building and data to: create brand identity, unify messaging, create campaigns for advocacy, discover fundraising opportunities, build audiences and generate leads—all in both English and Spanish.
Her master's degree in organizational and multicultural communication from DePaul University strengthened her understanding that every brand, no matter the size, can make an imprint. Vanessa founded 312 Aligned to offer her natural gift for storytelling and 15+ years of experience, to create strategic, thoughtful and achievable marketing and communications plans to help entrepreneurs, businesses and nonprofits exist in the dreams they see.